Home>Solutions>Social Marketing

Our Solution

Social Marketing

Social media marketing for B2B businesses.

Use our social marketing to develop a relationship with your customers while creating widespread awareness via social media marketing.

World-class social media marketing consultancy helping you become one of the best brands on social media. We help build your social media marketing funnel including social media outreach, digital content strategy, and social media boost services.

Social Marketing Tools We Love:

There are many social marketing tools and platforms available to create social marketing campaigns, however, these are the tools we use in our social media strategy services.


Popular social marketing tool that helps you with digital media planning and executing your social media tactics via social media marketing automation.


The largest social media marketing platform focus for B2B customers that offers the most opportunities in social media marketing to reach powerful customers.


Photo-based social media platform that shows your business and brand in collections of photos and short videos. Instagram Ads are great to lead generation strategy


LinkedIn is where professionals interact and do business. If you are looking to build a B2B marketing funnel with social media, LinkedIn is the place to do it.

Tik Tok

TikTok is the place to share short videos. An effective use of this platform is to repurpose the content you create on the platform to use on other social marketing outlets.


Started as a platform for gamers and quickly evolved into a platform where the best social media brands come to create a community and connect with their target audience.

Our Blog

5 Quick Wins to Get the Most Lead Engagement Out of Your Webinars

Recently, webinars have become one of the most effective ways to generate engagement with prospects and customers. Using GoToWebinar, with your marketing automation (MA) tool, like Marketo, and your CRM...

3 Quality Assurance (QA) Tips Before You Launch Your Marketing Campaign

If you have ever felt insecure just as you pull the trigger on a marketing campaign launch, you aren’t alone. It doesn’t need to be that way if you track campaigns using a Workfront project and custom forms...

How to use Marketo Mobile to implement a high ROI SMS Strategy

Smartphones, tablets, and other mobile devices have become indispensable tools in our daily lives and the possibilities for marketers have similarly expanded dramatically. Now marketers can generate conversations with customers..


Frequently Asked Questions

Have questions? We are here to help.

What is Social Media Marketing?

Social media marketing is using social platforms to engage directly with your customers and prospects. This direct connection allows for digital relationships to form between your brand and your audience. Brands and people can post and interact with each other like they are having a conversation in person while being across the street or across the globe.

Why is Social Media Marketing Important?

Social media marketing allows you to be in constant contact with your audience and the public. This connection provides valuable insight into your media strategy in advertising without spending vast sums of money on consumer research. Active creation of engaging content allows you to establish your brand as a thought leader and influence your target audience.

How Businesses Use Social Media for Marketing?

How a business uses social media marketing will vary based on what their definition of social media success is. Brands can use social media to:

  • Grow their brand and find new leads and customers.
  • Foster engagement and recurring sales from current customers.
  • Improve customer retention and the customer experience.
  • The best brands on social media get their audience to be active with the brand. This enables them to measure engagement, understand the perception of their brand, and find where their brand fits in their industry or niche.

How Effective is Social Media Marketing?

Social media marketing is one of the most effective media strategies in advertising. The effectiveness of your social marketing efforts depends on the specific KPIs you’re tracking and the quality of your metrics (engagement, conversion rates, impressions, etc.). Your social media marketing metrics will also vary greatly depending on what platform you advertise on.

Which Social Media Platform is Best for Marketing?

There is no one-size-fits-all platform for social media marketing. LinkedIn helps you reach more of a business audience allowing you to connect with B2B decision makers and find employees. Instagram allows you to tell powerful stories through photos and very short videos. Facebook allows you to reach a broader audience and create communities. Hootsuite allows you to supercharge your efforts across all these platforms and deliver content in a timely fashion. Our Marketing Node connects all the above platforms and gives you access to simplified analytics to help you make better social media marketing decisions.

Advantages and Disadvantages of Social Media Marketing

Social Media is a great way to connect and influence your customers and prospects, however, it’s not always sunshine and rainbows.


Social influences in marketing can make your message be more influential with your target audience.

The cost of social media marketing can be very low if social marketing principles are used effectively.

Social media marketing automation can help you deliver timely content without needing to devote time everyday for content creation.

Social media marketing ads are highly targeted and can help you reach more people that are like your customers.


Social media marketing packages can get expensive if you rely solely on a freelancer or agency to do all the work.

You have little control over the platform or the algorithm that controls how your content is distributed.

Social media projects are ongoing and require dedication to achieve results.

Social media ad platforms can cut your ads off without notice, or logical reason, effectively cutting off your social media marketing funnel.

Use Cases

Social media success is different for every business, however, here are some specific use cases where the role of social media in advertising is crucial:

Increases brand awareness by engaging new members of your audience.

Establish your brand as an authority through thought leadership.

Use Marketing Node to create a single source of truth by bringing all data from all your social channels in one central location.

Create communities and use crowdsourcing to build engagement through contests and giveaways.

Offer products and services on social media using KPIs to drive product and customer service decisions.

Automate recurring tasks as well as scheduling posts in advance according to a social marketing content plan.

Gain a deeper understanding of your audience by analyzing engagement and impression analytics.

Harnon Social Marketing Implementation Steps


Identify the social media channels and the location of reporting.


Define your Goals for Social Media Marketing.


Design a marketing plan and highlights opportunities for growth.

Plan & Media

Review, revise, and approve your social media marketing plan.


Implement the strategy, engage people and allocate budgets.

Marketing Node

Visualize your performance with Marketing Node.

Harnon Consulting 2023 - All rights reserved