Use Cases

5 Quick Wins to Get the Most Lead Engagement Out of Your Webinars
Recently, webinars have become one of the most effective ways to generate engagement with prospects and customers. Using GoToWebinar, with your marketing automation (MA) tool, like Marketo, and your CRM...

3 Quality Assurance (QA) Tips Before You Launch Your Marketing Campaign
If you have ever felt insecure just as you pull the trigger on a marketing campaign launch, you aren’t alone. It doesn’t need to be that way if you track campaigns using a Workfront project and custom forms...

How to use Marketo Mobile Engagement to implement a high ROI SMS Strategy
Smartphones, tablets, and other mobile devices have become indispensable tools in our daily lives and the possibilities for marketers have similarly expanded dramatically...
Qualification:
Classify potential customers while taking into account your unique company goals
The customer journey:
Identify how clients interact with your brand and find catalysts to lead conversion
Automation:
Connect with customers on a global scale and send personalized messages when they’ll inspire most
Visibility:
See when customers engage with your brand, make a purchase, or abandon the sale - and understand why they do it